Skincare Trends Through the Generations

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Skincare Trends Through

The Generations

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As with every industry, the skincare industry needs to continuously evolve to meet the changing needs of each generation. The industry has had to refine and customise skin care protocols for a wide range of concerns, from acne to fine lines and wrinkles, to ensure they continue to provide good, lasting results that leave skin looking and feeling healthy.

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Needs by Generation

Trends within the skincare industry are becoming unique to each generation. Younger generations tend to prefer products that protect against harsh elements and prevent signs of ageing. In contrast, older generations are more interested in products and treatments that fill in lines and wrinkles.

Each generation presents a range of unique needs and the industry
Below, we have examined some distinct challenges faced by each generation and the products best suited to meet their unique requirements.

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  • Baby Boomers

Baby boomers tend to be more health-conscious when it comes to skincare and favour products with natural ingredients that lift and tighten the skin while also reducing the effects of long-term sun damage. The most beneficial skincare routines for people in this age group include a vitamin C antioxidant moisturiser and sun protection.

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  • Gen X

As this generation is gradually beginning to show the telltale signs of ageing, people in this age group are generally looking for products that reduce the appearance of fine lines and folds. During this decade, the skin also gets drier and rougher in texture and can also lose its tightness and plumpness. Additionally, brown pigmentation can also cause the skin to look older and blemished.

Using antioxidants in the morning, a sunblock throughout the day and a moisturiser at night can help those in this generation maintain the youthful appearance of their skin and ensure its long-term health. Exfoliating once a week will also help preserve smoothness and lustre.

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  • Millenials

Millennials generally look for products that prevent lines and wrinkles and that offer protection from the sun. This generation has a clear preference for products that use natural ingredients that hydrate the skin and help promote its natural healing and repairing ability.

Sunscreens with a high SPF, moisturisers, cleansers, and exfoliants with sustainably sourced organic ingredients work best for those in this age group. They are an essential part of any skincare routine to ensure the skin is kept looking and feeling as healthy as possible.

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  • Gen Z

As the youngest generation, people in Gen Z often struggle with skin problems such as acne and rosacea. Additionally, while this generation is young, there is an increased focus on maintenance and preventative measures to ensure the skin looks as healthy as possible for as long as possible.

While this generation will benefit from simply introducing a basic skincare routine, products that work best for those in this age group include a mild exfoliating cleanser and an oil-free moisturiser, and an SPF sunscreen.

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Quality Skincare for All Ages

Oceano’s revolutionary trio of skincare products offer men of all ages a no-fuss solution to sustainable, effective skincare. Our distinct combination of natural, eco-friendly ingredients is sure to leave your skin feeling healthy and looking fantastic, no matter your age, skin type, or any concerns you may have.

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BESPOKE CONSULTATIONS

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Our qualifed team will assist you along your skin care journey,

to help you get the best out of your natural glow.

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